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Keywords: AISAQUAL
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Journal Articles
Examining the impact of anthropomorphism and AI-chatbots service quality on online customer flow experience – exploring the moderating role of telepresence
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (4): 448–471.
Published: 01 April 2025
... experience model as a theoretical base. The current study model was also extended by considering AI service agents service quality (AISAQUAL). A quantitative approach was adopted to validate the current research model and test the main hypotheses. Therefore, an online survey questionnaire was conducted...
