Keywords: Ableism
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Journal Articles
Journal of Consumer Marketing (2024) 41 (3): 357–367.
Published: 18 April 2024
..., and other intersecting aspects associated with disability. Jenks (2019) similarly suggests that it is challenging, if not illusory, to conceive of a coherent and unified disability identity. Examining disability’s cultural facets requires a specific focus on ableism, defined by Chouinard (1997 , p...

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