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Keywords: Access exchange markets
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Journal Articles
Cross-cultural insights for customer engagement with access and lateral service systems
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (3): 326–339.
Published: 28 October 2025
... guidance for platform developers and marketers seeking to expand globally. Sharing service systems Collaborative consumption Access exchange markets Lateral exchange markets Cultural orientation Consumer culture theory recognition of how both the macro-social (structural) and micro-social...
