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Keywords: Accounting
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1994) 11 (3): 4–17.
Published: 01 September 1994
... restructuring charges,changes in accounting methods, discontinued operations, and major write‐offs of assets due to impairment or obsolescence. These “earnings shocks” which are included in the income statement often result in a bottom line net income figure and related earnings measures which give little...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1993) 10 (4): 37–45.
Published: 01 April 1993
...Louis A. Tucci; James J. Tucker Examines the Accounting Standards Committee′s proposal that all advertising costs other than direct response be incurred or expensed the first time the advertising takes place. Suggests that managers who have been deferring the write‐off of advertising costs...
