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Keywords: Achievement
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (4): 493–505.
Published: 28 March 2023
... their tasks are. Effort Labor Competition Achievement Failure Valuation The IKEA effect and the Trophy winner effect describe that successful effort increases the subjective valuation of an object – either by the completion of the object or by winning it in an effortful competition. The IKEA...
