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Keywords: Adolescent
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (5): 539–550.
Published: 12 August 2019
...Kathy Knox; Timo Dietrich; Sharyn Rundle-Thiele; Jason P. Connor Purpose Social marketing has been applied to alcohol education, changing adolescents’ knowledge, attitudes and intentions toward binge drinking for the better. However, there remains limited research in the social marketing...
Journal Articles
Stephanie Gillison, Alexa Martinez Givan, Sharon E Beatty, Kyoungmi (Kate) Kim, Kristy Reynolds, Julie Baker
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (4): 234–244.
Published: 08 June 2015
...Stephanie Gillison; Alexa Martinez Givan; Sharon E Beatty; Kyoungmi (Kate) Kim; Kristy Reynolds; Julie Baker Purpose – This paper aims to explore the mother–adolescent daughter shopping trip to better understand the experiences and process that occur during these shopping trips. Adolescent girls...
