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Keywords: Adoption
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (3): 387–410.
Published: 15 January 2026
...Rishad Habib; Omar H. Fares; Irfan Butt Purpose The sharing economy is a technology-enabled disruptive business model in which consumers access goods and services on a temporary basis without ownership. Existing research reveals a tension between factors that increase adoption of the sharing...
Includes: Supplementary data
