...Joshua Fogel; Sarah Ustoyev Purpose This study aims to examine the association of social media advertising with deposit contracts and consumers joining a fitness club/gym. Design/methodology/approach This paper surveyed 745 college students. Three deposit contract options were presented...

...Mayank Jyotsna Soni Purpose This study aims to explore how different involvement levels within a single television program influence recall of cognitive vs affective advertisements aired during that television program. Design/methodology/approach Two studies of 2 (program involvement: high vs...

... at: emoriuchi@fhsu.edu 14 10 2014 01 08 2015 02 05 2016 01 07 2016 08 07 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Hedonic Identity Utilitarian Advertisement Bicultural Majority-Minority Identifications...

...Martin Storme; Nils Myszkowski; Andres Davila; Frank Bournois Purpose – This paper aims to investigate the role of attention, processing motivation and processing depth in the relationship between self-reported subjective processing fluency and relevant advertisement variables such as ad attitude...