...Joshua Fogel; Sarah Ustoyev Purpose This study aims to examine the association of social media advertising with deposit contracts and consumers joining a fitness club/gym. Design/methodology/approach This paper surveyed 745 college students. Three deposit contract options were presented...

...Mayank Jyotsna Soni Purpose This study aims to explore how different involvement levels within a single television program influence recall of cognitive vs affective advertisements aired during that television program. Design/methodology/approach Two studies of 2 (program involvement: high vs...

... which language to use for their brand names, product labels and advertisements (De Run et al., 2012). Extensive research has been conducted on the effect of country-of-origin on consumers. For example, consumers perceive Japanese brands as being technically superior (i.e. in terms of quality...

...Martin Storme; Nils Myszkowski; Andres Davila; Frank Bournois Purpose – This paper aims to investigate the role of attention, processing motivation and processing depth in the relationship between self-reported subjective processing fluency and relevant advertisement variables such as ad attitude...