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Keywords: Advertising and packaging design
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (6): 459–469.
Published: 14 September 2015
... at: hanna.berg@hhs.se © Emerald Group Publishing Limited 2015 Typicality Advertising and packaging design Affect transfer Consumer joy Emotional contagion Smile appeal An executive summary for managers and executive readers can be found at the end of this issue. H3...
