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Keywords: Advertising marketing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (4): 261–262.
Published: 27 June 2008
... . 328 pp. $49.95 (paperback) www.peterlang.com © Emerald Group Publishing Limited 2008 --> Advertising marketing Public relations Multiculturalism Communicating with the Multicultural Consumer by Barbara Mueller, PhD, Professor of Advertising in the School...
