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Keywords: Affective misforecasting
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Journal Articles
How mental simulation evokes negative affective misforecasting of hedonic experiences
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (6): 633–643.
Published: 13 November 2018
...Gia Nardini; Richard J. Lutz Purpose The purpose of this paper is to investigate the relationship between mental simulation and affective misforecasting of hedonic consumption experiences. Design/methodology/approach The authors present a series of lab and field studies that manipulate mental...
