...Jeffrey Steven Podoshen Purpose The intent of this article is to explore whether there is a difference between African Americans and non African‐Americans in the use of word‐of‐mouth and brand loyalty in response to the purchase of durable goods (automobiles). Additionally, this article looks...

...Joyce M. Wolburg Purpose This article confronts the contradictory ideas surrounding diversity and the inconsistent efforts at embracing it. It aims to explore the reasons why marketing, recruitment, and philanthropic efforts differ for various groups, particularly African Americans, Hispanics...