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Keywords: Afterlife belief
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Journal Articles
Ever after: a price story – afterlife belief salience’s effect on willingness to pay
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (1): 99–109.
Published: 25 October 2019
... that has rarely been studied: the belief in afterlife. In addition, the findings go beyond correlational patterns toward discovering nonobvious cause and effect. To the best of the authors’ knowledge, this research is one of the few works that experimentally manipulate the notion of afterlife belief...
