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Keywords: Ageless marketing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2005) 22 (7): 443–444.
Published: 01 December 2005
...Sylvia Keyes David B. Wolfe , with Robert E. Snyder . ageless marketing: Strategies for Reaching the Hearts & Minds of the New Customer Majority . Chicago, IL : Dearborn Trade Publishing, a Kaplan Professional Company 336 pp. , ISBN: 0‐7931‐7744‐3 US $25.00, Can...
