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Keywords: Agenda-setting
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Journal Articles
Steven Holiday, Mary S. Norman, R. Glenn Cummins, Terri N. Hernandez, Derrick Holland, Eric E. Rasmussen
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (7): 665–675.
Published: 15 November 2018
... of television advertising on children’s programming. Design/methodology/approach Using agenda-setting as a theoretical and methodological template, a content analysis of 7,860 commercials in children’s programming was compared using a questionnaire to 143 parents of 240 children to test the transfer...
