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Keywords: Airbnb
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (5): 655–665.
Published: 12 August 2019
...Jurui Zhang Purpose This paper aims to investigate customers’ experiences with Airbnb by text-mining customer reviews posted on the platform and comparing the extracted topics from online reviews between Airbnb and the traditional hotel industry using topic modeling. Design/methodology/approach...
