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Keywords: Airbnb hosts
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (4): 371–382.
Published: 12 May 2022
...Hyunkyu Jang Purpose This research aims to examine whether the facial appearances and expressions of Airbnb host photos influence guest star ratings. Design/methodology/approach This research analyzed the profile photos of over 20,000 Airbnb hosts and the guest star ratings of over 30,000...
