... consumption. Originality/value The paper's findings provide insights particularly for upstream, legislative strategic interventions to combat the issue of alcohol drinking of young female university students. Understanding and investigating alcohol consumption is germane to social marketers because...

.../value To date the literature has viewed binge drinking as a single phenomenon. This study is the first to put forward the notion that binge drinking should not be defined as one thing, i.e. consuming five or more alcohol drinks in one day. The framework offered in this paper will assist future...

... Corporate social responsibility Consumer behaviour Customer information Alcoholic drinks Australia An executive summary for managers and executive readers can be found at the end of this article. One of the best‐known corporate social responsibility (CSR) models is Carroll's (1991, 1999...

... to prevent alcohol abuse. Originality/value Questioning the effectiveness of these messages puts pressure upon the industry to develop strategies that do a better job of addressing the realities of alcohol abuse. © Emerald Group Publishing Limited 2005 Advertising Beer Alcoholic drinks...

... behavior. Interpersonal communications Influence Values Consumer behaviour Alcoholic drinks Smoking Adult smoking rates have declined substantially in North America and Australia over the past 30 years (Hill et al., 1998; Mendez et al., 1998). Similarly, alcohol...