Keywords: Alcoholic drinks
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Journal Articles
Journal of Consumer Marketing (2013) 30 (3): 283–294.
Published: 26 April 2013
... consumption. Originality/value The paper's findings provide insights particularly for upstream, legislative strategic interventions to combat the issue of alcohol drinking of young female university students. © Emerald Group Publishing Limited 2013 Past research suggests that those university...
Journal Articles
Journal of Consumer Marketing (2011) 28 (3): 225–233.
Published: 03 May 2011
.../value To date the literature has viewed binge drinking as a single phenomenon. This study is the first to put forward the notion that binge drinking should not be defined as one thing, i.e. consuming five or more alcohol drinks in one day. The framework offered in this paper will assist future...
Journal Articles
Journal Articles
Journal of Consumer Marketing (2005) 22 (4): 176–177.
Published: 01 June 2005
... ”, in Otnes , C. and Lowrey , T. (Eds), Contemporary Consumption Rituals: A Research Anthology , Lawrence Erlbaum Associates , Mahwah, NJ , pp. 3 ‐ 20 . © Emerald Group Publishing Limited 2005 Advertising Beer Alcoholic drinks Drink driving Many beer manufacturers...
Journal Articles
Journal of Consumer Marketing (1999) 16 (6): 536–557.
Published: 01 December 1999
... drinkers on a weekly basis, consuming five or more drinks per occasion once a week or more (Engs et al., 1996). One study of 7,442 US college and university undergraduates found that 34 percent of students engaged in binge drinking (i.e. consuming five or more alcoholic drinks on at least one...

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