... structural equation modeling. Findings Spirituality positively influenced mindful consumption both directly and via a positive influence on altruistic values, a mediator that positively influenced mindful consumption. Self-concept clarity negatively influenced conspicuous consumption both directly...

... Publishing Limited Licensed re-use rights only Personal norms VBN theory Altruistic values Biospheric values Egoistic values ESCCB H5. An AC is positively related to the AR. The last chain of causal relationships in the VBN framework describes how pro-environmental...