Keywords: Anchoring effects
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Journal Articles
Journal of Consumer Marketing (2025) 42 (6): 717–730.
Published: 30 June 2025
... 02 02 2024 01 08 2024 11 09 2024 14 11 2024 17 12 2024 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Livestreaming e-commerce Purchase intention Consumer trust Price concessions Anchoring effects Gender...

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