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Keywords: Animosity
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (4): 451–462.
Published: 11 June 2018
...Saeb Farhan Al Ganideh; Mohammad Niamat Elahee Purpose This paper aims to examine the causes and consequences of animosity that Sunni Arabs may harbor against Iran and Turkey – two regional powers and key players in the Middle East. Design/methodology/approach Using Jordanians as proxy...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (2): 169–179.
Published: 20 March 2017
...Morris Kalliny; Angela Hausman; Anshu Saran; Dina Ismaeil Purpose The purpose of this paper is threefold: to extend the animosity model developed by Klein et al. (1998) by adding cultural and religious animosity constructs, to provide a tool with which to measure the cultural...
