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Keywords: Anthropomorphized agents
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (4): 537–560.
Published: 29 November 2024
.... Consumers in developed countries focus on anthropomorphic knowledge and design cues, while in developing countries, they pay attention to utility and functionality. Finally, the results also suggest that female respondents from developed countries exhibit more resilience toward anthropomorphized agents...
