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Keywords: Anti‐trust law
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (5): 397–399.
Published: 01 September 2003
... of the retail environment and effectively disable the marketing strategy of small soft drink companies and other small businesses. Thus, marketing becomes not only misplaced, but irrelevant. © MCB UP Limited 2003 Anti‐trust law Soft drinks Merchandising Marketing opportunities Competitive...
