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Keywords: Anticipated regret
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Journal Articles
How long does purchase intention exist? “Buying intention survival”: a new insight into forecasting purchase intention abandonment
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (7): 734–750.
Published: 04 November 2024
.... Findings Results show that the average duration of the BIS could extend over 162 months. Findings also suggest that involvement, anticipated regret linked to a no-purchase decision and social influence have a positive effect on BIS, whereas anticipated regret linked to purchase influences BIS negatively...
Journal Articles
Antecedents to consumers’ showrooming behaviour: an integrated TAM-TPB framework
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (4): 438–450.
Published: 11 June 2018
... at: sahney@vgsom.iitkgp.ernet.in 25 07 2016 31 03 2017 07 09 2017 27 10 2017 11 12 2017 08 01 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Anticipated regret Showrooming Free riding behaviour Multi-channel...
