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Keywords: Antidepressants
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (3): 267–272.
Published: 26 April 2013
...Glenn M. Callaghan; Sean Laraway; Susan Snycerski; Shannon C. McGee Purpose The purpose of this paper is to determine the extent to which exposure to a television commercial for an antidepressant drug (Cymbalta®) compared to another commercial (Weight Watchers®) influenced...
