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Reputation Marketing: Building and Sustaining Your Organization’s Greatest Asset, 1st ed.

Susan E. Burke

Journal of Consumer Marketing (2003) 20 (1): 68–71.

https://doi.org/10.1108/07363760310457396

Published: 01 February 2003

... marketing and also for public relations professionals who deal with corporate image development. Joe Marconi . Reputation Marketing: Building and Sustaining Your Organization’s Greatest Asset, 1st ed. . New York, NY : McGraw‐Hill Publishing 2001 . 232 pp. , ISBN: ISBN 0‐658‐01429...

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Journal Articles

Implementing your BAM² strategy: 11 steps to making your brand a more valuable business asset

Scott Davis

Journal of Consumer Marketing (2002) 19 (6): 503–513.

https://doi.org/10.1108/07363760210444878

Published: 01 November 2002

...Scott Davis Businesses are becoming more sophisticated about brand, its value and its role as a crucial driver of business success. But what do they need to put in place to realize the benefits of brand as an asset? In the previous issue, the author looked at the philosophy behind brand asset...

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Reputation Marketing: Building and Sustaining Your Organization’s Greatest Asset, 1st ed.

Implementing your BAM² strategy: 11 steps to making your brand a more valuable business asset

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