...Krisztina Rita Dörnyei; Athanasios Krystallis; Polymeros Chrysochou Purpose This paper aims to investigate the impact of assortment size and attribute quantity on the depth and content of consumer information searches. Design/methodology/approach For a computer-aided experiment using...

... size on satisfaction. This paper contributes to the literature on assortment size effects and shows that even when assortment size increases overload feeling, this negative impact of assortment size can still be reduced. Practical implications Marketers with large assortments can reduce...