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Keywords: Attitude surveys
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2004) 21 (4): 264–273.
Published: 01 June 2004
.... Participation was voluntary. © Emerald Group Publishing Limited 2004 Age groups Memory Attitude surveys Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article The elderly market is of critical importance to marketers due to its...
