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Keywords: Attribute quantity
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (3): 191–201.
Published: 08 May 2017
...Krisztina Rita Dörnyei; Athanasios Krystallis; Polymeros Chrysochou Purpose This paper aims to investigate the impact of assortment size and attribute quantity on the depth and content of consumer information searches. Design/methodology/approach For a computer-aided experiment using...
