Keywords: Attributions
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Journal Articles
Journal Articles
Journal of Consumer Marketing (2015) 32 (6): 470–484.
Published: 14 September 2015
...Beatriz Moliner-Velázquez; María-Eugenia Ruiz-Molina; Teresa Fayos-Gardó Purpose – The purpose of this paper is, first, to analyze the direct effects of the relationship chain “causal attributions and recovery efforts → satisfaction with service recovery → conventional and online word-of-mouth...
Journal Articles
Journal of Consumer Marketing (2011) 28 (4): 290–299.
Published: 28 June 2011
... The ecological validity of using real web sites presents challenges in terms of controlling for alternative explanations stemming from within web site type. Future research could explore different tasks that can be facilitated by medical web sites and assess the attributes of the web sites accordingly...

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