... jointly affect loyalty. The authors further investigate how brand authenticity and consumers’ need for uniqueness moderate these relationships. Design/methodology/approach Using an online survey of 445 US smartphone users, participants identified their preferred smartphone brand and a salient rival...

...Gizem Atav; Subimal Chatterjee; Basak Kuru Purpose This paper aims to explore how authentic corporate social responsibility (CSR) activities can serve as a proactive service recovery tool and shield service providers from the negative consequences of service failures. Specifically, the authors...

...Shabnam Azimi; Kwong Chan; Alexander Krasnikov Purpose This study aims to examine how characteristics of an online review and a consumer reading the review influence the probability that the consumer will assess the review as authentic (real) or inauthentic (fake). This study further examines...

...Jieun Park; Rajshekhar Javalgi; Michael Wachter Purpose The purpose of this paper is to investigate an antecedent of perceived authenticity in the relationship between product ethnicity (PE) and evaluations of foreign products. Moreover, the present study explores roles of product involvement...