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Keywords: Autobiographical memory
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Journal Articles
Thinking about service encounters boosts talking about them
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (4): 506–515.
Published: 25 March 2019
... satisfaction Autobiographical memory Service encounters Talking Word of mouth (WOM) from existing customers is an important marketing variable because it has the potential to provide credible and persuasive information to new customers without any particular costs for the firm (Raassens and Haans...
