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Keywords: Avoidance goal
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (4): 470–480.
Published: 16 March 2023
... 08 07 2022 30 01 2023 11 02 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Fear appeal Avoidance goal Threat specificity Assimilation Motivated behavior Fear appeals are a common marketing tactic that intent...
