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Keywords: BESC
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (7): 785–794.
Published: 10 August 2020
...Wiktor Razmus; Valentina Mazzoli; Diletta Acuti; Sonja Grabner-Kräuter Purpose The study aims to shed light on cross-country comparisons of brand engagement in self-concept (BESC) among consumers from European countries and to link presumed differences with country-level economic growth...
