... stories of various marketing strategies. Joe   Marconi . Future Marketing . Lincolnwood, Chicago, IL : NTC Business Books/Contemporary Publishing Group   2001 . 234 pp.   USA $39.95/Canada $59.95 (hardback) Baby boomers Generation X Generation Y Older people...

... better understanding of baby boomers, older consumers, and seniors than before. George P.   Moschis Euehun Lee Anil Mathur Jennifer Strautman . The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents . Westport, CT : Quorum Books   2000 . 320 pp.   $67.50...

...James A. Roberts; Chris Manolis The purpose of the current study was to compare and contrast various marketing‐ and consumer‐related attitudes and behavior across the baby boomer (those born between 1946‐1964) and baby buster (those born between 1965‐1976) generations. Study results suggest...

... points of each table and the implications of the data is presented. This is a good reference book for marketing managers and instructions of consumer behavior as a detailed picture of the mid‐youth is presented. Cheryl   Russell . The Mid‐Youth Market: Baby Boomers in Their Peak Earning...

...Richard C. Leventhal The first of approximately 77 million baby boomers turned 50 in 1996 and this signaled the start of what is to become one of the greatest marketing movements ever seen in the USA in a movement which will last some 30‐40 years and it won’t be business as usual. The older...

...Maddy Kent Dychtwald Discusses three demographic currents in the shift from a youth‐oriented, to a middle‐aged mature society in the USA. This shift ‐ the Age Wave ‐ is based on the fact that the young population is shrinking, there is a growth in the number of those aged over 55, and “baby‐boomers...