...Tommi Laukkanen; Suvi Sinkkonen; Marke Kivijärvi; Pekka Laukkanen Purpose The purpose of this paper is to investigate innovation resistance among mature consumers in the mobile banking context. The reasons inhibiting mature consumers' mobile banking adoption were compared to those of younger...

...Rick Ferguson; Kelly Hlavinka Purpose This paper aims to examine the banking industry's expanding use of loyalty marketing programs to build profitable relationships with customers. Banks' relationship‐building strategies fall into two categories: full‐blown multi‐product loyalty programs...