... the dyadic nature of marketplace transactions. First, consider that not all transacting parties wish to negotiate. Buyers vary widely in their desire to negotiate, and sellers also incur costs of bargaining. Due to the disutility of such costs, either transaction partner may prefer fixed price over...

...Dr Linda L. Price, Prof. Rajiv Vaidyanathan; Jagrook Dawra; Kanupriya Katyal; Vipin Gupta Purpose – The paper aims to study how deal- and bargaining-prone customers are different from each other. This paper brings out this difference based on psychographics encompassing values – consciousness...

.... This situation may be best illustrated by the following example: An American tourist vacationing in Mexico is initially asked to pay 20,000 pesos for a hand-woven blanket and eventually buys it for only 5000 pesos. The tourist is satisfied with his purchase and his ability to drive such a hard bargain. However...