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Keywords: Behavioral avoidance
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 1039–1058.
Published: 14 October 2025
... outcomes – behavioral avoidance ( BA ) and sustainable responsible behavior ( SRB ), through the mediating mechanism of mindfulness ( MF ). Design/methodology/approach Initially, qualitative interviews (n = 32) were conducted to generate pooled items. Second, three studies were undertaken...
