... modeling. Findings Ten relationships, each grounded in behavioral economics theory, were tested. Nine were statistically significant. But unexpectedly, two significant relationships were negative. Specifically, their perceptions of “recessionary impact on others” and “economic concern” influenced...

... --> Marketing Behavioral economics Consumer decisions Irrationality Emotions People like to think of themselves as objective. They pride themselves on decisions based on reason. This notion of rationality is so engrained it is even one of the fundamental assumptions of economic theory. Yet conventional...