... experiments across different scenarios: deviant behavior with wine selection, copycat brands versus leading brands and legal versus illegal streaming services. The last two studies assess how denial mechanisms impact visual cognitive processing and shape subsequent behavioral intentions by measuring eye...

... attitudes toward businesses that honor veterans fully mediate the impact of consumer attitudes toward veterans on behavioral intentions. This suggests that veterans’ discounts or preferential treatments are viewed as a viable means by which consumers can show their support for veterans. Further, results...