Keywords: Behavioural change
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Journal Articles
Journal of Consumer Marketing (2019) 36 (5): 666–676.
Published: 12 August 2019
... studies. Verena Berger can be contacted at: verena.berger@zhaw.ch 31 01 2018 11 09 2018 17 02 2019 22 02 2019 Feedback Social norms Gamification Behavioural change Eco-friendly food choice It is widely recognized that today’s global food systems...

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