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Keywords: Behavioural economics
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (1): 57–58.
Published: 23 January 2009
... Group Publishing Limited 2009 --> Consumer behaviour Decision making Behavioural economics Dan Ariely, author of Predictably Irrational, asked some very interesting questions in setting out on his research regarding consumer behavior. For example, “Do you know why we sometimes...
