Keywords: Behavioural economics
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Consumer Marketing (2009) 26 (1): 57–58.
Published: 23 January 2009
... Group Publishing Limited 2009 --> Consumer behaviour Decision making Behavioural economics Dan Ariely, author of Predictably Irrational, asked some very interesting questions in setting out on his research regarding consumer behavior. For example, “Do you know why we sometimes...

or Create an Account

Close Modal
Close Modal