... The results show that ecological product claims boosted beliefs that a product is indeed ecological. This influence was not moderated by non-ingestible/ingestible and familiar/unfamiliar product characteristics. Moreover, ecological product claims enhanced conceptually related product beliefs, namely, beliefs...

... environmental survey and the Roper Starch Worldwide environmental behaviour survey. The respondents were 52 mothers who shop at supermarkets. Findings The results show a correlation between consumer confidence in the performance of green products and their pro‐environmental beliefs in general. The findings...

... of marketing information. Concludes that the meaning exemplars discerned in each category define parameters for advertising appeals, but still leave a lot of decision latitude about how to target within the market. © MCB UP Limited 1992 Advertising Alcoholic drinks industry Beliefs Brand identity...

... down to consumer resistance, but in understanding the causes and developing a marketing strategy to attack them. © MCB UP Limited 1989 Beliefs Consumer behaviour Innovation Marketing strategy Product launch Resistance CONSUMER RESISTANCE TO INNOVATIONS: THE MARKETING PROBLEM AND ITS...