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1-2 of 2
Keywords: Benchmarking
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2004) 21 (3): 231–232.
Published: 01 May 2004
... to Developing Great New Products . New York, NY : HarperBusiness 2002 . xvi + 251 pp. , ISBN: 0‐06‐008473‐1 $24.95 © Emerald Group Publishing Limited 2004 --> New product development Innovation Benchmarking Success Gary Lynn and Richard Reilly, professors at the Stevens...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1993) 10 (1): 52–60.
Published: 01 January 1993
...Myron Gable; Ann Fairhurst; Roger Dickinson Considers benchmarking to be an important decision making tool for marketing executives. Describes the value of benchmarking to marketers in improving decision making with respect to the “Four Ps”. Outlines steps for implementing such a program. JOURNAL...
