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Keywords: Benefit
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (7): 676–687.
Published: 27 November 2018
... that the perceived intangibility of the product exerts a more complex effect on perceived global value: this effect depends on both the nature of the intangibility (mental vs physical) and the cost and benefit analysis. Design/methodology/approach An experimental study was conducted with two factors...
