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Keywords: Best worst method
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Journal Articles
Beyond the pyramid: exploring consumer preferences in low-income markets
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 1059–1073.
Published: 09 October 2025
.../methodology/approach The study was conducted in two phases. First, a systematic literature review was conducted to identify the factors influencing consumer decisions. The best worst method, a multi-criteria decision-making approach, was used to prioritize and rank these factors. Findings Personal...
