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Journal Articles
Examining the trait and functional motive antecedents of four gambling activities: slot machines, skilled card games, sports betting, and promotional games
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (2): 121–131.
Published: 20 March 2009
...Xiang Fang; John C. Mowen Purpose The purpose of this paper is to explore the functional motive and trait antecedents of four forms of gambling – slot machines, skilled card games, sports betting, and participating in marketing promotional games such as sweepstakes and contests. Design...
