Keywords: Betweenness centrality
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Journal Articles
Journal of Consumer Marketing (2025) 42 (6): 861–873.
Published: 06 August 2025
... technique of betweenness centrality measurement to map the network of studies and identify seminal research in the domain. Finally, the authors extract the latent themes from full text content of sampled articles by leveraging the topic modelling technique of BERTopic. Findings The study identifies...

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