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Keywords: Bibliometric analysis
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Journal Articles
Journal of Consumer Marketing (2025) 42 (6): 821–837.
Published: 25 July 2025
...Subhashini Santhanam; Bharadhwaj Sivakumaran; Md Asadul Haque Purpose This study aims to provide a comprehensive review of existing literature on consumer savings. Design/methodology/approach A bibliometric analysis was conducted on 1,078 journal articles, followed by a cluster analysis...
Journal Articles
Journal of Consumer Marketing (2022) 39 (7): 726–743.
Published: 19 September 2022
...Mukta Srivastava; Gordhan K. Saini Purpose The purpose of this study is to unpack the knowledge structure of the elaboration likelihood model (ELM), examine its applications in various domains and propose future research directions using bibliometric analysis. Design/methodology/approach...

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