Keywords: Bibliometrics
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Journal Articles
Journal of Consumer Marketing (2021) 38 (2): 178–190.
Published: 21 January 2021
... addresses pressing managerial concerns. Recently, the JCM completed 35 years of publishing. This study aims to track its evolution from 1984 to 2019. Design/methodology/approach The application of sophisticated bibliometric techniques offers a deeper insight into the evolving trends of the journal, its...

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